Whitehall, Wisconsin

Guns, bowsand bootsthat fit.

A family-owned counter on Dodge Street with a full line of new and used firearms, Mathews bows set up before you leave, and rugged footwear pulled off the shelf in your size. If we don't have it in stock, we will find it for you.

Open This Week
Tue - Fri 9-5:30 · Sat 9-3
Find The Counter
18474 Dodge Street, Whitehall
  • Family-Owned & Operated
  • 44 Years Combined Experience
  • Free Repair On Guns & Bows Bought Here
  • Video Archery Range
Inside The Store

Six counters, one building

Everything below is stocked on the floor in Whitehall, and everything below gets set up, mounted or fitted before it leaves with you.

Rifles and shotguns racked behind the counter at Holtan's TnC Sporting Goods
New & Used

Guns

A full line of new and used guns for sale, plus the accessories that go with them: ammo, cleaning supplies and sights. Handguns, muzzleloaders, shotguns and rifles are all on the floor, and if the one you want isn't in the case, we give you access to any firearm you need and order it in. Repairs are free on anything bought here.

  • Browning
  • Ruger
  • Smith & Wesson
  • Remington
Compound bows on display in the archery department at Holtan's TnC Sporting Goods
Bows & Crossbows

Archery

We have sold Mathews for the last fifteen years, and we still carry the compounds we believe offer the best value rather than the whole catalog. Mission sits alongside them for shooters coming up, and Ravin and TenPoint cover the crossbow side. Come in, get your hands on one, and shoot it in the range before you spend a dollar.

  • Mathews
  • Mission
  • Ravin
  • TenPoint
Hunting boots and work shoes on the shelves at Holtan's TnC Sporting Goods
Soft Toe To Steel Toe

Shoes & Boots

Good, dry boots are the difference between a long sit and a short one, and we know about keeping warm here in Wisconsin. Steel toes for industrial work, camo patterned waterproof boots for the woods, and casual shoes for everything in between. We also stock the laces, inserts, leather cleaner and water repellent that make a pair last.

  • Keen
  • Muck
  • Danner
  • LaCrosse
Bow tuning work in progress at the Holtan's TnC Sporting Goods bench
Set-Up & Tuning

Bow Services

Buy a bow here and every preparation and adjustment is done before you leave the store. Archery has turned into a high tech business, so our archery experts tune your bow for accuracy, walk you through maintaining it, and make sure you are comfortable with the equipment. We also build custom arrows: fletching, trimming and inserts.

  • New bow set-up
  • Tuning
  • Custom arrows
  • Free repair on bows bought here
Rifle scopes and binoculars in the optics case at Holtan's TnC Sporting Goods
Glass

Optics

Having the proper optics fitted correctly on your weapon is a must if you are at all concerned with precision. We carry gun scopes, crossbow scopes, binoculars and spotting scopes, and we mount and set them up at the counter. If what you want isn't in stock, we will do whatever we can to get it for you.

  • Nikon
  • Steiner
  • Swarovski
  • Vortex
Bagged deer minerals and a mineral block stocked at Holtan's TnC Sporting Goods
Attractants

Minerals

Get deer accustomed to coming to your spot for beneficial minerals well before the season opens, and the right mix will support antler growth on the bucks using it. We stock Antler King, Big & J and Lucky Buck, and we can tell you which one has been working on ground like yours around Trempealeau County.

  • Antler King
  • Big & J
  • Lucky Buck
What We Carry

Pulled from the shelf, not a catalog

Six of the counters people drive over for. Everything is browse-in-person: stop in, handle it, and take it home the same day.

Brands On The Floor
  • Mathews
  • Mission
  • Ravin
  • TenPoint
  • Browning
  • Ruger
  • Smith & Wesson
  • Remington
  • Keen
  • Muck
  • Danner
  • LaCrosse
  • Nikon
  • Steiner
  • Swarovski
  • Vortex
  • Antler King
  • Big & J
  • Lucky Buck
Family-Owned

Two families,one counter

Holtan's TnC Sporting Goods is family-owned and family-run in Whitehall, and between us we have 44 years of combined experience in this trade. We hunt the same coulees and creek bottoms you do, which is the only reason we can tell you honestly whether a bow, a boot or a scope is the right one for the way you actually hunt.

That is also why we do not stock every model made. We carry the lines we stand behind, we set them up properly before you leave, and we repair anything bought here at no charge. Ask for Tom, Mike or John when you come in.

44 Years
Combined experience behind the counter
15 Years
Selling and tuning Mathews bows
No Charge
Repairs on guns and bows bought here
Interior of Holtan's TnC Sporting Goods, with bows and rifles racked along the wall
The floor on Dodge Street
Indoor video archery range lane where customers shoot bows before buying
Hunting accessories stocked on the shelves in Whitehall
Treestands, blinds and targets available at Holtan's TnC Sporting Goods
From The Counter

What people tell us

  • Mike set my new Mathews up before I walked out the door, and it shot dead on the first three arrows in their range. I have bought bows in bigger stores and never had that.

    Dan R.Independence, WI

  • Bought my son his first shotgun here. They spent twenty minutes showing him how to carry it before we talked price. That is why we drive past two other shops to get here.

    Kurt H.Blair, WI

  • My Danners went through two seasons of wet ground and my feet stayed dry. They had my size on the shelf, which never happens anywhere else around here.

    Angie S.Whitehall, WI

  • A limb on my bow cracked the week before opener. They had it fixed and back in my hands in two days, no charge, because I bought it there.

    Ryan T.Osseo, WI

Who We See

Whitehall and thecoulees around it

Customers come in from across three counties, most of them within a half hour of Dodge Street.

  • Trempealeau County
  • Buffalo County
  • Jackson County
  • Whitehall
  • Blair
  • Taylor
  • Independence
  • Pigeon Falls
  • Northfield
  • Hixton
  • Trempealeau
  • Black River Falls
  • Arcadia
  • Osseo
Questions

Before you drive over

Can I shoot a bow before I buy it?

Yes. We have a video archery range and an indoor 2D and 3D range in the building, and we run shoots throughout the year. Come in, get your hands on the bow, and put arrows through it before you spend a dollar.

What if you don't have what I want in stock?

If we do not have it in stock, we will find it for you. We give you access to any firearm you need and we will do whatever we can to get the optic, boot or bow you are after.

Do you repair guns and bows?

Repairs are free on any gun or bow purchased from us, and we handle new bow set-up, tuning and custom arrow building at the bench. If you bought elsewhere, bring it in and we will take a look and tell you honestly what it needs.

Are you open on Mondays?

We are closed Mondays through mid-August. Tuesday through Friday we are open 9:00 AM to 5:30 PM, Saturday 9:00 AM to 3:00 PM, and we are closed Sunday. Call ahead if you are driving a distance.

Do you carry work boots as well as hunting boots?

Both. Soft toe to steel toe, industrial work boots, camo waterproof hunting boots and casual shoes, from Keen, Muck, Danner and LaCrosse. We also stock laces, inserts, leather cleaner and water repellent.

How far do people travel to shop here?

Regularly from across Trempealeau, Buffalo and Jackson counties, and from Black River Falls, Arcadia and Osseo. Whitehall sits close enough to all of them to make the trip worth it for a bow that is set up right.

Something not covered here? Ask for Tom, Mike, or John.

Come In

Stop by thecounter in Whitehall

Bring the bow, bring the kid, bring the boots that gave out last November. Easiest thing is to call ahead so we have your size or your model on the bench when you get here.

Hours & Address

Monday
Closed through mid-August
Tuesday - Friday
9:00 AM - 5:30 PM
Saturday
9:00 AM - 3:00 PM
Sunday
Closed
18474 Dodge Street
Whitehall, WI 54773
715-538-4510holtanstnc@tcc.coop